Classic

Levis Vintage Clothing

"Originally designed as workwear and adopted by farmers and gold prospectors, Levi's jeans were built to last, showing their strength through testing time. The USA was already in the grip of The Great Depression during the mid 1930s, when severe drought caused thousands of people to migrate south from The Great Plains to California. The Dust Bowl catastrophe or the 'Dirty Thirties' turned the sky black as hundreds of acres of fertile land was blown to dust. With thier lands and livelihoods ruined, farmers were forced to make the often arduous journey to the coast, abandoning thier homes and taking with them the bare essentials.

With thier lives in the balance, fashion was not high on the list of priorities. Dark or light shades of denim; worn-in or worn-out - it didn't matter. Adopting a make-do-and-mend attitude these true survivors dressed in the best they could; waste not, want not- the smallest item had value.

The Spring/Summer 2008 Levi's Vintage Clothing collection is called 'Wrath and Dust'. It is a celebration of the indomitable spirit of the Dust Bowl migrants. Hard-wearing products such as Levi's jeans were vital friends in a time when the smallest thing could make a difference."