The most anticipated video, in my opinion, is finally here! As we mentioned before we co-styled and added our Passe touch and I have to say this video is just epic!
Congratulations to Jay.K for the amazing work! And look out for his mixtape "Starting from the Finishline" coming to you 2010!
We introduced ourselves to YO a while back and weirdly, havent had a chance to chill with him. Along side with Thurz, the duo continues to serve us with their art and love for music. We truly respect the creativity and hard-work these two individuals have.
I commend anyone doing what they love and sharing it with the world so I decided to do an interview with them so you guys can also get to know U-N-I a little bit. Unfortunately Thurz could not join us, but we were glad enough to feature half of U-N-I, YO. There was a bit of delay due to some traffic in our Passe life! So to our family YO, Sorry!
Anyway, enjoy folks! =)
1. For those who dont know, what is your name, what do you do, and what are you a part of?
YO!: Yell out YO! or Yonas (Yo-Nas). I drive a ice cream truck & I'm apart of a group called U-N-I
2. Where is your birth place?
YO!: Born in the south end of Seattle. Made way to Inglewood back in 96'
3. As a musician, what separates you from other groups, etc.?
YO!: We're not afraid to be different & not fit in the norm with everyone else. Our music is a reflection of our lifestyle in the past & present
4. What and who inspires you?
YO!: Megan Fox & Keri Hilson motivate me, 4real 4real aha. My mother is always motivation to me, she never went against my passion for music, but did tell me "You gone have to get yourself a job young man". KRS-1 was the guy that got me 2 write my verse when I was locked up in my room for something I did bad in the 6th grade. KRS-1 Boogie Down Production "Worldwide" album
6. Any updates within the group itself and your music?
YO!: For those that dont know, we recently signed a single deal with Green Label. The record is called "Land Of The Kings"...download it for FREE @ www.greenlabelsound.com/uni
7. What brand represents you, or your group's attitude in music? How so?
YO!: There is no brand in my opinion that represents our struggle. Shot outs to Orisue, Pharmacy Boardshop, Altamont, ALIFE, Visvim, Lemar & Dauley, Watanabe
8. Where do you see yourself in 10 years?
YO!: Headlining on stage in front of 1,000,000,000 screaming fans worldwide. A whole catalog of albums, books, movies, grammys & other awards. Beautiful family with kids in a lovely masion with elevators, movie theatre, bball court, gym, pool, cars for everyday of the week. Upscale clothing line
9. So...How do you like Passe(Rhu & Rho)? =)
YO!: The FUTURE!!! When can we get some clothes & lets do a photoshoot
With all the people we encouter in our lives there are few that are very inspirational to what we do. Shaun is one to be considered. We were blessed to be able to interview a talented young man. With his works being in jeremy scott, costume dept. and plenty more from Madonna and Beth Ditto. It's as easy as 1...2...3 to see that Shaun will have a marvelous collection labeled "Son Of Vladimir". Enjoy folks! There will be more... What is your full name and where are you currently living?
My name is Shaun Samson, and I currently reside in London, England.
So tell us something about yourself...
I always need fresh flowers and a lit scented candle on my desk when I work. It turns ‘work mode on’ for me. I collect Mens fashion magazines from all over the world, and strive to have each and every issue in numerical order. I buy earlier copies on Ebay to ensure I have them all. I’ve moved 3 different times since I started my collection, and have parts of it stored in 3 different places: Los Angeles, London, and my parents house in San Diego. My dream is to one day amass it all together and display it in a custom-built, ebony wood library, with black marble fireplace and black leather club chairs. I’d lock myself in there and never leave.
How long have you been a part of this amazing crazy fashion world? I’ve been a slave to fashion since the age of 6. That was the first time I remember fighting with my mom about that I wanted to wear. She usually dressed me every morning before elementary school. I don’t know how or why it happened, but on one particular day I became very aware that I wanted to look a certain way in order to be viewed by my peers as more ‘cool’. Whether or not my classmates really did see me as more ‘cool’, I will never know, but I knew I felt better about myself that day and have since been fighting with my mom about how I dress, LOL. She loves it though.
How has this journey been for you? I’ve graduated with multiple degrees from 2 different colleges, in 2 different cities around the world. I wanted to get a taste of it all before I made my final decision to pursue fashion. I studied everything in design from manufacturing and product design, to cultural studies and fine art. I’ve visited factories in Hong Kong, and attended the shows at Paris fashion week. There is so much to experience and learn out there and it is only when I stepped outside the box where the World really opened up for me. The journey has been very eye opening.
What is your sole purpose being in fashion, as a designer? To give my 2 cents. I think it is most important that I take all my experience and infatuation of design and inject it into my work. It’s a daunting thing to put into words, but that’s how my design process works.
For those who dont know, who have you worked with, accomplishment, and who would you love to work with? I have had the wonderful opportunity to work with many amazing creatives that I both admire and consider my friends. Many of them are behind the scenes people whose names don’t immediately ring a bell, but once you have talked with them for 5 minutes, realize they helped to make really influential things happen in cultural history. One of my biggest influences, and my mentor, is Jeremy Scott. I worked directly with him for 2 years, and have since assisted the team during fashion week in Paris. I haven’t missed one of his shows for the past 5 seasons! It’s amazing. He’s amazing. He let me help him with many outside projects as well. I assisted him for his collaboration line with Adidas, and helped to make custom outfits for his celebrity friends. I made costumes that Madonna used on her Sticky and Sweet Tour, and even assisted Jeremy to fit a custom dress for Beth Ditto of The Gossip, to just name a few special projects I helped with. I could probably write a memoir of all the amazing things that I experienced while working with Jeremy. But alas, I had to ultimately leave his studio to finish school. I would consider school an accomplishment in process. Central St. Martins has so much history, and before I matriculated there, I didn’t realize how many stories there are. Not only does it have an alumni roster that pretty much is the face of influential fashion designers today, but did you know St. Martins is the venue where the Sex Pistols played their first gig? There is even a placard in the lobby that commemorates it…above a decrepit door. The building is falling apart, but that’s what I really love about it. It’s really raw, and you can feel the spirit of the place; the same halls that Galliano, McQueen, Chalayan, and McCartney walked; to have to the same lecturers that tutored them. It’s a special place, and I’m very fortunate to be able to experience it firsthand. I was invited to do the MA (Masters of Arts) Program under the guidance of Professor Louise Wilson OBE. She’s a legend. Louise is notorious for being verbally aggressive with her students and mentally breaking them down only for them to have to build themselves back up again. I’ve accepted her offer and I’m sadistically looking forward to the torture.
When did you realize "This is what I want to do?"
Both my parents are business owners, so my first and only reference to what ‘work’ was while I was younger, was owning a business and offering services or products to customers. I knew from a very young age that I wanted to follow my parents footsteps and have my own business. In highschool, while I was in Business Club, I entered a competition where I had to write a business marketing proposal and I created one for a fashion business. I got to the state finals with that project. I was also in Fashion Club and I entered a separate project for another state competition where I had to design a capsule collection for a store. I had to do all the background research including fabric sourcing and costing and present it to judges who worked in the industry. Come to think of it, that was a very busy year for me, and was the point where everything pretty much fell into place and ‘clicked’. I felt comfortable doing fashion and continued it from there.
Where do you like to see yourself in 5 years?
Well, if the world doesn’t end in 2012, I hope to be working for a mens design house in Europe. I also see myself continuing Costume Dept. as well as my Mens Luxury Line.
So...how do you like P:PASSE?
AMAZING. I’ve never met such an incredibly advanced group of young individuals who are so in tune and confident with who they are and their sense of style. I applaud PRMTVE PASSE’s work, and look forward to what they have to offer in this world. Any words of wisdom, advice, for people out there? Wisdom:Find your own personal style, and master it. No one can take that away from you. Advice:Don’t rely on other people to do the work for you. You need to be involved with it all in order to know what’s going on and know it’s being done right.
...Special thanks to Shaun Samson and plenty of success... from the people and P:Passe.
So, I walked passed Mickey"Anu"(A.L.I.E.N) the other day and we chopped it up for a few minutes on whats been cooking and whats comin'. Much love to the family. Definitely keep your heads up for something.
In every ad, music videos, commercials, movies, and t.v shows, there is a make-up artist behind it. But having the passion for doing it is a whole different subject.
1. What is your full name and where are you currently living?
My Name is Alana Dawn Arrieta and I live in LA county.
2. What do you specialize in? I specialize in making women feel beautiful.
3. How long have you been a make-up artist? and for those who don't know, who have been your clients?
Well as long as I remember I've always wanted to be a makeup artist, in 1st grade I had a caboodle full of make-up. Besides doing makeup for friends during high school for dances, etc... I was hired onto MAC in 2003 as an artist and in 2007 I started Lady Art which my girl Azelle (The best hair stylist on the planet) and I go out and do hair and makeup for special occasions, weddings, and editorial work. Ultimately, our goal is to have Lady Art become and international agency for hair and make-up. I have worked with DIMEPIECE over the last 2 seasons, up and coming artists like Jordyn Taylor, Mateo, Second Nature,The Airborne Toxic Event, Designers: Jayson Alan swim wear, PSA clothing, MAGIC/ASR show models for Luxirie (by LRG). Currently working on most of the episodes for Myspace Music Feed.Azelle and I are in the works of setting up a series of Lady Art photo shoots called "INFLUENCE", shooting inspiring women, we have booked designers Melody Ehsani, Natalie Golonka of Jungle Gurl, and Laura and Ashley of DIMEPIECE.
4. What is your sole purpose in being a make-up artist?
There's nothing greater than being able to make someone feel good about themselves.
5. When was LadyArt established?
Lady Art was established in 2007 when my boyfriend Keven aka Kevion, kept pushing me to do what I loved, around the same time I was offered a full time position at the MAC store, so Lady Art got held back until I recently left MAC in January of 2009, I then started working with my girl Azelle who does Hair and we are a perfect team.
6. Where would you like to be in 5 years?
In five years I would like to have inspired many women across the world to believe in themselves and follow their dreams because thats where I know they will feel happiest. I also would love Lady Art to be hired world wide.
7. Any company or anyone particular you would love to work with?
If it was possible to work with Kevyn Acoin I would work for him for free so I could learn his tricks and be half as good, he was the best makeup artist by far.
8. As far as make-up what would you recommend is a must for ladies now a days? Tips?
I think its very important to show your personality through your makeup. You can get many tips on makeup from ladyartlooks.blogspot.com
9. So..what about PRMTVE? lol
PRMTIVE you guys are great! keep doing your thing, we look forward to seeing more of all the great work you showcase.
10. Any shoutouts? Last words you want to add?
Mel, Ash, and Nat its being able to meet and work in your environment that pushes me further, thank you for being great friends and supporting Lady Art. Azelle Lady Art wouldn't be the same without you, your the best! Kev thank you for being understanding and pushing me to follow my passion, Kev, Kai, Eli and Fam I love you!
WE SEE YOU LADYART! SHOUT OUT TO ALANA AND AZELLE! YOU GUYS ARE GREAT!
MELO.The man behind Los Angeles artist Jay K. He's provided beats for his numerous songs and also known for his "PAPER CHASER" beat and sampling for Jay K featuring BIG SEAN. I met melo a few years back and it's without a doubt the man's a true artist and a genuis.
What is your full name and where do you stay? Joni Haapanen Helsinki Finland Europe
What is it you specialize in? Beat makin & creating art
What is the genre of music you do? hiphop / rock / pop / R&B/ house i guess a little alternative
Who's the inspiration to you work? Early Neptunes, Early Timbaland, Kanye west, Rick Rubin, Quincy jones. DJ Premier, early just blaze....
What is your sole purpose in doing music?
make everything as dope as possible
What can you deliver new in the music industry?
Me(laughs)
For those who don't know name some of your projects and how much would it be for a melo beat?
I did a joint with jay k for big seans mixtape, I also did most of the beats on the new jay k mixtape coming soon(smiles) and how much do i charge for a beat depends on the artist and the beat(smiles)
Where would you like to be in a couple of years?
Live in LA and be involved with music and fashion
As far as fashion who is your favorite designer and or brand?
favorite designer Marc jacobs.. He inspires me hes work ethics is crazy!
So... Prmtve:Passe?
im a fan :D
Anything you wanna add?
much love for the entire yfl team... jensen kirk, santtu, roza, Ryon, bradley, Reese, Krusty, AJ (fresh)....
Mr Williams, Mr Hugo, and Mr Haley for H&M... SMH and the line begins.... NOW! The tshirt is for H&M's artists against AIDS campaign names like Katey Perry, Estelle and Tokio Hotel have been linked with the project which means it shouldn't be dissapointing! No release date yet but I will definitley be on the lookout!
Waking up with a beautiful girl, is like getting every gift you desired for Christmas. I remember waking up just staring into the girl's eyes. Yet, I still wanted to shut my eyes(maybe I'll see someone else lol!) Soon in time she'll come. You'll come.
I at a lost for words. I don't even know what to say. I'll tell you though, I'm not settling for anything, I want the flyness. So, you girl(reading this) come to me, if you want.
M Dub!!! That's Matthew Williamson to those not familiar! Now I'm not saying I know him personally but his personal wardrobe was used as inspiration for these pieces from his current collab with H&M so I kind of get a sense of the type of man he is. A foreigner to menswear but he was so on the money with this s/s line. Pieces wiil be copped (possibly chopped and screwed) but copped and worn with such grace that you won't even know H&M produced them. Bravo M Dub Bravo.....
P.S that leather jacket, Thee Mark has his name all over it!
The real definition of success, coz' we bringin' all that paper! One of the better dressed men in the music industry. I don't think that's needed to be said hah!
The prmtve:passe family Jay k is coming to rip the whole Los Angeles - Universal rap game. I told you things are poppin! There will be plenty of more things coming along in these weeks coming. Also, he's served as a mentor to me growing up and developing my image as a person. Y.our F.uture L.egends
There are quite a few people I know that are truly familiar with frames and the prices ranges and history behind them. And my fair lady pretty much epitomizes what I live for. I hope someday in my lifetime I can be a walking history. I mean look...no please really LOOK. Step it up and learn about your clothes! You are a legend! So will I.
So I haven't linked up with the A.L.I.E.N family recently but I thought this was appropriate for the whole street shinobi feel that thegalaxyriders have always maintained. Salute to Steve(Prince Quan) and Anu.
P.S. Thanks for the asshole that stole my alien gear. it's all good it'll come back to you man.
We always back our family no matter what. A brother to me. Plenty of projects coming to the audiences and make sure to open up our ears and minds and anticipate yourselves with intellectual artistry of rap rather than what others may call Music. Jensen Kirk. -L.A. we're back on the map. *OH! and doesn't everyone miss those sun tees!
Valley's Best dressed giving love to L.A.'s best. Bailey and I met up when I got to the show(late), but let this all speak. Murder. TI$A GANG IN THE BUILDIN'!
But now my mind is all crazy, crazy, crazy... They got me thinkin' i ain't human, Like I came in from above, above, above... Feelin like a airplane in the sky But then they say I'm crazy, crazy, crazy... They gat me thinkin ine human, Like I came in from above, above, above.. Source:LATEBOOTS
Name: Rhayden Villasenor Occupation: Leader of the New New School Age: 5 years old Plan: Kill every kid out
I wanted to have a really good post so I figured why not post the man that will inherit everything i'm working hard for and will probably pull 10 times more girls and most likely create a name for himself. Bailey and I we're talking a long time ago and we came to a conclusion that you are born with style or "swag" . What can your young do? It doesn't matter we've done it...GOOD.
"When you see me dressed tripped out it’s because I grew up in a certain era. I’m mixing and matching different extremes. So when you see me its not some random craziness—there’s a history behind all that stuff. And for the record I’m not a fashionable person. Fashion is a pre-packaged style. I’m more a style person. It’s about being original and being an individual. My look is my personal style."
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Jensen Kirk "Jay K" Blog(click to view)
I'm like the last to speak about this but 
(Old release Limited "Prmtve:Passe Sun" tee)
We always back our family no matter what. A brother to me. Plenty of projects coming to the audiences and make sure to open up our ears and minds and anticipate yourselves with intellectual artistry of rap rather than what others may call Music. Jensen Kirk.
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